News > Culture > You Too Could Be in Advertising” href=”http://suicidegirls.com/news/culture/11890/”>SuicideGirls > News > Culture > You Too Could Be in Advertising

Per Hoffman started Adcandy so the public could contribute their original advertising ideas and possibly even see them used to sell their favorite products. “People want to participate in all forms of culture, so why not commercials, for better or for worse?” said Hoffman.

In exchange for their advertising slogans, catch phrases or campaign ideas, participants could win cash prizes from $50 to $500 and the bragging rights of seeing their ideas used to sell anything from Coke to Levi’s jeans. The prizes aren’t much right now, but Hoffman hopes to increase the rewards as Adcandy takes off, maybe even to a more standard percentage system.

The freedom to participate has some people comparing Adcandy’s new ad medium to open-source programming. “People are participating out of the love of doing it, not necessarily for professional reasons,” said Hoffman, who was a musician before he started Adcandy.

from: Words > Barry Yourgrau” href=”http://suicidegirls.com/words/Barry Yourgrau/”>SuicideGirls > Words > Barry Yourgrau

BY: I developed this one project which is strictly in Japan where there are stories I wrote that are broadcast over cell phones. When I was over there a couple of years ago I noticed that everyone was surfing the internet on their cell phones. It’s a super evolved internet cell phone culture and I said to my editors over there, “Why don’t we serialize stories over cell phones?”

DRE: You mean like radio stories?

BY: No they’re text stories. It was great. People loved it and my editor thought they were spectacular and they were really short but again allowing you to monkey with how a narrative works.

“I want life in every word to the extent that it’s absurd.”

—”Clark Gable,” Give Up, The Postal Service, 2003